MARKET RESEARCH
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COLLABORATIVE MULTIMEDIA PRESENTATION
Professional Communication Foundations Group Project
My role: Project Leader, Photographer, Researcher, Content Editor
This report aims to examine cyberbullying in Vietnam, including the motives behind this phenomenon and its severe impacts. Our project received a Distinction (DI) score from the lecturer.
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MARKET RESEARCH REPORT
Contemporary PR Research Group Project
My role: Data Analyst, Writer, Editor
The research aimed to evaluate the relationship between COVID-19 severity and prevalence of mental health issues in the United States. There are three main components of this study: quantitative analysis, social listening and social network analysis. Our project received a Distinction (DI) score from the course coordinator.
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NATIONAL CINEMA PRESENTATION
Asian Cinemas Group Project
My role: History Overview, Cool Japan Era Context & Predictions Researcher
This group presentation examines how history shaped Japanese cinemas, alongside Your Name (2016) film analysis through two theoretical lens of anime and soft power. Our project received a Distinction (DI) score from the lecturer.
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COMMUNICATION CASE STUDY ANALYSIS
Introduction to Advertising Individual Project
Brand: GrabFood
My role: Researcher, Writer
Launched in March 2019, GrabFood Đừng Bỏ Bữa campaign has taken the Vietnamese public by storm. This paper examines the underlying factors that contributed to the campaign’s success. The case study received a High Distinction (HD) score.
CASE STUDY ANALYSIS
Professional Communication Foundations Individual Project
My role: Researcher, Writer
This paper investigates how The New Yorker's article The Public-Shaming Pandemic compellingly frames COVID-19 spreaders in an empathetic way, while unaccounted for their potential wrongdoings in abiding to quarantine measures from the Vietnamese authority. This paper received a High Distinction (HD) score.
ESSAY: THE DOWNFALL OF THAI SOAP OPERAS
New Media, New Asia Individual Project
My role: Writer, Researcher
For the past few decades, lakorn (ละคร/ละครโทรทัศน์) has been an indispensable staple to contemporary Thai identity. Unfortunately, in recent years, lakorn witnessed a steep decline from its heyday. This paper will examine the factors behind the waning popularity of Thai lakorn among domestic audiences.
CASE STUDY ANALYSIS
Mass Media in Asia Individual Project
My role: Writer, Researcher
Through the theoretical lens of Critical Theory and Kierkegaard’s Critique of the Public Sphere, this paper will examine how Vietnam Television (VTV) exploited and objectified female beauty to generate buzz towards its 2022 World Cup commentary program. The case study received a Distinction (DI) score from the course coordinator.
COPYWRITING ANALYSIS & CRITIQUE
Copywriting Individual Project
Brand: Kentucky Fried Chicken (KFC)
My role: Writer, Researcher
This paper identifies the copywriting techniques behind the renowned print ad campaign FCK, We're Sorry to apologize for the chicken shortage crisis in February 2018. The assignment received a Distinction (DI) score from the course coordinator.
INDIVIDUAL QUESTIONNAIRE TOOL DEVELOPMENT
Contemporary PR Research Individual Project
Client: Chau Bui
My role: Writer, Researcher
The fictional questionnaire aims to benefit Chau Bui - a beloved Vietnamese influencer - in measuring her brand purpose, grasping communication strengths to reinforce her individual reputation, and cultivating connection with Chau Bui’s target audience.
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RESEARCH & PLANNING PRESENTATION
Peaking Point 3 Competition Group Project
Client: ezCareMe
My role: Designer, Executive Summary, General Analysis, Customer Insight & Big Idea Researcher
This report uncovers the looming identity crisis among Vietnamese youths, and how ezCareMe - a mental healthcare startup - can utilize these insights to penetrate into the market. The slide deck helped us secured a top 30 spot among 421 teams.
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LOCATING AND TRACKING ISSUES & RISKS REPORT
Issues, Risks & Crisis Management Individual Project
Client: Vinasoy
My role: Writer, Researcher
This report diagnoses and prioritizes current or potential issues and risks around Vinasoy, alongside offering preventative actions to prevent these hurdles from developing into a crisis. It received a Distinction (DI) score from the lecturer.